Repost from my blog Winter Hill:
'So, it's that time again! The world cup is upon us and I don't know about you but I couldn't be looking forward to the end of it more. The sad fact is, unlike so many people, I'm not entirely into football. So, instead, to pass the time, and hopefully to get me into the spirit of the event, myself and Bad Language have decided to name ourselves the official Creative Laureate's of the 2010 World Cup.
This presents me with a few problems. Problem one - I don't like football, and to write in the spirit of the event is going to probably go terribly. Problem two - I don't know anything about South Africa. I have never been. I want to though. Maybe that will be enough.
Expect the first story later this week.
I hope it isn't racist.'